Sony’s New Cyber-shot Delivers Cutting-edge Technology in Super Slim Design

The 'colourful' Sony models are posing with Taku Taguchi; GM - Product Marketing Division of Sony Malaysia (2nd from left), Yosuke Aoki; Assistant GM - Handycam Marketing of Sony Marketing Asia Pacific, and Naoi Sudo; MD of Sony Malaysia (2nd from right) and Mitsuhiro Shimada, Senior Manager - Cyber-shot & Printer Marketing of Sony Marketing Asia Pacific (3rd from right).

KUALA LUMPUR, 27 September, 2008 – Sony Malaysia expands its line of Cyber-shot™ cameras with the launch of Cyber-shot™ Skinny T (DSC-T77) here in Berjaya Times Square. This sleek and stylish-lovely gadget measuring just 13.9mm wide is the slimmest Cyber-shot™ family to incorporate the Super SteadyShot™ optical image stabilizer.

In conjunction with the launch, Cyber-shot™ is offering 350 units of the latest Skinny T at Crazy Buy with unbelievable price tags strating from RM8 (for the 1st to 10th customers). This offer has attracted a sea of crowds, with some lining up even as early as 25th September in a race to own a unit of the latest Skinny-T.

"I came with 3 other friends all the way from Cyberjaya to line up as early as 7:00pm on Thurday, 25th September," said the first Skinny-T customer, Fam Xiao Ying. This 20-year old Multimedia University student picked brown colour Skinny-T as it reflects unique personality.

In conjuction with the launch, Sony also announced 10 winners of Skin Design Competition. The grand prize went to Hafiz Zamri, 29, a KBU lecturer in graphic design.

Skin design masterpiece done by Hafiz.

This latest piece of art from Cyber-shot™ Skinny T (DSC-T77) packed cutting-edge technology such as enhanced Smile Shutter, Face Detection, and Intelligent Scene Recognition for optimum camera experience. It is now available in black, silver, green, pink and espresso at a retail price of RM1,299.00.

PlayStation 3 by Sony in Malaysia Now!

Sony Malaysia official launched their PlayStation 3 at One Utama Shopping Centre, Petaling Jaya on 20th September 2008.

For more story, check out the following sites:

http://thestar.com.my/news/story.asp?file=/2008/9/21/nation/2083611&sec=nation

http://multiplay.lowyat.net/2008/09/21/sony-officially-launched-playstation-3-in-malaysia/

http://corp.sony.com.my/3/

Join the Heat of PLAYSTATION®3 in 1U

Sony Malaysia is announcing that the much awaited PLAYSTATION®3 is landing in Malaysia next week!

The official launch of PLAYSTATION®3 will be on 20^th September 2008 (Saturday), 10 am at 1 Utama Shopping Centre, New Wing, Ground Floor Highstreet Outdoor. Besides the launch, join me to witness the kick-starting of “Longest Video Game Marathon” on 19^th September 2008 at 10:00 am., which the game will continue through to the following launch day on 20^th September 2008. Click here for more info.

Read more on reasons to love PLAYSTATION®3 and why you should bet one now.

SONY Launches BRAVIA Family in One Utama

"Sony... are you ready to launch BRAVIA V400 & S400 Series?"

"On the mark..."

"Get set..."

"Go!"

"Kababoommmm!"

Redefine realism and experience true-to-life picture quality of Sony’s Bravia Full HD LCD televisions as Sony Malaysia expands its industry-leading LCD television range with the new Bravia V400 and S400 series.

The new Bravia V400 and S400 series, including Full HD models from the 40-inch onwards, offer new and improved features such as Bravia Engine 2, Intelligent Picture and MPEG Noise Reduction to enhance the image quality from standard definition sources.

The Bravia V400 and S400 series feature Sony’s ‘Draw the Line’ concept — designs inspired by the horizon where beautiful images float above it.

The new V400 classic black exudes an impeccable sense of grandeur as it fits seamlessly into every living hall.

In addition, the V400 series 32-inch model comes in blazing red, pure white and elegant brown. The S400 series on the other hand arrives in several playful and vibrant colours for its 20-inch LCD television. The available colours include youthful green, charming pink, refreshing blue, cheerful orange and sleek silver.

“Sony continues to be a forerunner in the LCD television market by delivering more Full HD models that feature cutting-edge technologies such as Bravia Engine 2 and Intelligent Picture,” said managing director of Sony Malaysia Naoi Sudo (centre in above picture) during the launch of the new Bravia V400 and S400 series at One Utama shopping centre yesterday.

“Combined with Sony’s trademark stylish design and attention to details, such as sound quality and convenient connectivity, we seek to once again deliver the ultimate home entertainment experience through our new Bravia V400 and S400 series,” added Mr. Taku Taguchi (pix above - he is not singing karaoke with Celine Dion), General Manager, Product Marketing Division. He said the launch of the new Bravia V and S series offers even more options and wider range of Full HD models for customers to choose from as the company continues to cultivate the development of this market.

The Bravia Engine 2 is a fully digital picture-enhancement engine that leverages Sony’s advanced algorithms to portray vibrant, crisp images that remain true-to-life. Redefining seamless connectivity, the new Bravia V400 and S400 series are equipped with Bravia Sync technology and three DHMI input outlets for hassle-free connectivity with entertainment devices like the Sony Handycam, Blu-ray disc or digital video disc players and home theatre systems, regardless of people’s needs.

For that ultimate entertainment ambience, the Bravia V400 and S400 series also come with new S-Force Front Surround that expands the listening area to deliver amazing virtual surround sound with just the in-built television speakers. Together with 24P True Cinema technology that incorporates the 24-frame-per-second film-motion imaging standard, the Bravia V400 and S400 series recreate an authentic theatre experience right in the comfort of your home.

Sony unveiled the V400 and S400 series at a roadshow in One Utama Shopping Centre. Held at Highstreet on the ground floor until 13 July, the roadshow showcases the BRAVIA Full HD line-up and range of BRAVIA Home Theatre products. Sony also launched its sony Time Promotion Booster at the same time, offering more promotions and packages to commemorate Sony’s 20 years in Malaysia.

V400 Series Prices
46”: RM7,499
40”: RM5,499
32”: RM2,999

S400 Series Prices
40”: RM4,999
37”: RM4,299
32”: RM2,499
20”: RM1,799

For more information, kindly log on to www.sony.com.my.

Sony Launches World’s Slimmest, Lightest & Smallest AVCHD camcorder1 with Full HD Recording

Sony Malaysia introduces the latest addition to the Handycam family with the High Definition (HD) Handycam® HDR-TG1, the lightest and most compact AVCHD camcorder available in the market today.

Spec
Measuring at 32 x 119 x 63mm and weighing just 300g, the HDR-TG1 delivers Full HD 1920 x 1080i video recording and captures still images of up to 4 megapixel resolution in various Memory Stick Duo™ media. This includes the 16GB Memory Stick PRO Duo media that can accommodate almost 2 hours of high-definition recording in Full HD 1920x1080i mode and up to 7700 still images2.

Price & Promotion
Sony Malaysia will be having a pre-sales (only applicable in all Sony Style outlets namely KLCC, Curve, Berjaya Time Square & Tebrau City JB) promotion for this newly launched HDR-TG1 camcorder from 20th May 2008 until 8th June 2008. The retail price during this pre-sales period is RM3,999, inclusive of a 4GB Memory Stick PRO Duo and the limited edition complimentary gift of an exclusive Tissot T-Touch watch worth RM2,850.

HDR-TG1 presents “MyView MyStory”
In conjunction with the launch of the HDR-TG1 model at Hilton Kuala Lumpur today, Sony Malaysia also unveils the latest TV programme entitled “MyView MyStory”, a reality travel show produced in collaboration with Astro. This show is hosted by Malaysia’s very own talents - Jojo (photo above) and Kamal, showcasing their journey in search of the different cultural elements and lifestyles in Malaysia as well as the cultural-rich country Japan.

The one-hour “MyView MyStory” reality travel show will be broadcasted on the weekend for a total of eight episodes at Astro Ria and Astro Wah Lai Toi beginning July of 2008.