Canon Launches 8 New Digital Camera Models

Kuala Lumpur, 3 April 2008 – Canon Marketing (Malaysia) Sdn Bhd strengthened its lead in the image capture industry with the unveiling of 8 new digital cameras. The product line-up which addresses the needs of both casual and serious photography enthusiasts feature the very latest in imaging technology developed by Canon. The launch held today featured seven compact digital cameras and one EOS Digital SLR model.

The new range of digital cameras launched by Canon follows the company’s principle to delight its customer. Each new product features the latest technology in image capture The models launched today comprise four new IXUS models, three PowerShot A series cameras from the lifestyle compact range and one EOS DSLR for the serious photographer.

Last year (2007), Canon Marketing (Malaysia) Sdn Bhd recorded a 10per cent growth in both digital camera & digital SLR market segments, cementing its position as a leading brand in Malaysia. With the launch of these NEW models, the company expects a 25 per cent sales growth in its total digital camera and digital SRL sales.

Mr. Calvyn Laang (above), Assistant Director of Consumer Imaging and Information Division, Canon Marketing Malaysia Sdn Bhd said,

“With our new range of cameras, we aim to maintain our lead in the digital camera market segment. Our new range of products are vastly improved with new technologies that make them easier to use and the larger benefit to our consumers is that these products are competitively priced.”

“At Canon, we aim for product quality that gives our customers a sense of trust and satisfaction. To meet our aims, we continuously utilize the latest technology to deliver exceptional, high-quality products and prompt services based on careful assessments of our customer needs. Thus, today’s launch sees a number of image capture equipments that meets the various layers of photography skills and lifestyle”.

The new range of digital cameras launched today feature Canon’s proprietary DIGIC III image processing technology with new and improved features such as advanced Face Detection. The Face Detection AF intelligently focuses on faces in the frame. The Face Detection AF intelligently focuses on faces in the frame, with a new "Face Select & Track" function that tracks and follows selected subjects when they move - the system detects as many as 35 faces within the frame.

Along with the DIGIC III processor, the new range of Canon compact camera are also equipped with Canon’s Optical Image Stabilization (OIS) feature. The OIS feature significantly reduces image-blurring effects of camera shake by shifting the lens to counteract the motion, assuring users the best possible picture quality every time.

"In line with our corporate slogan “Delighting you Always”, our new range of digital cameras are created for people who appreciate the vast technological advances in digital still imaging. With our new range of cameras, we are able to delight our customers who range from the style conscious person who is looking for a stylish compact camera to the serious professional who is looking for the latest in digital imaging. Basically, there is something for everyone,” Mr Laang added further.


IXUS 80IS, 85IS, 90IS and 970IS
Long regarded as the style icon, Canon’s IXUS is always an embodiment of technology and style. The IXUS is now updated with four new additions, the IXUS 80IS, 85IS, 90IS and 970IS. The entry level IXUS 80 IS features a compact curved design for the first time and will be available in five attractive colour variations (Classic Silver, Candy Pink, Chocolate (Brown), Caramel, Blue) with 8.0 Megapixels, 3x zoom with optical Image Stabilizer and 2.5” high resolution LCD with PureColor II Technology.

The flagship Digital IXUS 970 IS, powerful Digital IXUS 85 IS and trendy Digital IXUS 90 IS cameras come equipped with OIS (Optical Image Stabilizer) and DIGIC III imaging processor that powers Canon’s Face Detection Technology and Red-Eye Correction for superb people shots, along with faster processing and advanced Noise Reduction.

All new IXUS models, feature technologies such as Motion Detection Technology, Optical Image Stabilisation, Genuine Canon Face Select & Track Technology, and Canon’s proprietary DIGIC III imaging processor, designed to deliver ultra-impressive image quality, while making the entire photography experience fun, exciting, and creatively rewarding.


Powershot A580, A590IS and A470
The new PowerShot digital cameras all incorporate Canon's latest image processor - DIGIC III - for improved lens performance and image quality in highly compact form factors. Combined with high-resolution CCD sensors (7.1-megapixel for the PowerShot A470 and 8.0-megapixel for the PowerShot A590 IS and A580), the cameras allow for detailed image enlargements greater than A3 size to be printed. DIGIC III technology also supports new and improved features such as advanced Face Detection. The Face Detection AF intelligently focuses on faces in the frame, with a new "Face Select & Track" function that tracks and follows selected subjects when they move - the system detects as many as 35 faces within the frame.


EOS 450D Digital SLR
For the seasoned amateur and professional photographer, Canon welcomes the EOS 450D to the Digital SLR family. The new EOS brings staggering technological innovation to the photography masses with a range of significant improvements; It features Canon's EOS Integrated Cleaning System, Live View Function with AF modes, and a powerful DIGIC III Image Processor that enhances image quality and speeds up all camera operations for intuitive operation.

The new 12.2-megapixel CMOS APS-C size sensor captures images with exceptional clarity and tonal range, offers the most pixels in its class. It offers many of the same new technologies to maximize each pixel’s light gathering efficiency that were first seen with the professional EOS 1Ds Mark III.

The EOS 450D is equipped with 14-bit analog to digital signal converter, a feature formerly only present in top of the range pro DSLR cameras. The rich 14-bit conversion offers RAW images of the highest quality that can be processed with Canon’s Digital Photo Professional software. Even JPEG files also use the full 14-bit conversion initially to generate the best possible colour and tonal detail.

This new EOS 450D is available in a kit with the new EF-S 18-55mm f/3.5-5.6 IS lens with Optical Image Stabilizer. The EOS 450D refined, ergonomic design includes a new 3.0-inch LCD monitor, compatibility with SD and SDHC Memory cards and new accessories that enhance every aspect of the photographic experience.

Canon Marketing (Malaysia) Sdn Bhd has continuously strived to provide products that feature the latest technological innovations for the benefit of its consumers. Throughout its 21 year history in Malaysia, Canon has taken the leading position in the digital imaging industry through its technological advances and ability to introduce a wide range of digital camera targeted at various layers of consumer segments.


RRP (IXUS 80IS, 85IS, 90IS and 970IS)
IXUS 80IS = RM999.00
IXUS 85IS = RM1,199.00
IXUS 90IS = RM1,349.00
IXUS 970IS = RM1,499.00

RRP (Powershot A580, A590IS and A470)
Powershot A580 = RM799.00
Powershot A590IS = RM899.00
Powershot A470 = RM499.00

RRP (EOS 450D Digital SLR)
EOS 450D (18-55mm IS) = RM3,349.00
EOS 450D (body) = RM2,999.00