Joseph Jaffe “Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising" Wiley | 2005-05-25 | ISBN: 0471718378 | 304 pages | PDF | 1,6 MB
The old media strategies advertisers used for decades no longer work. Here's what does!
Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
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http://rapidshare.com/files/173431932/Life_After_The_30_sec_Spot_-_Energize_Your_Brand.rar
Syed Zyed Bin Wan Asnawi (left); the officer from Ministry of Youth & Sport and Dato' Eric Chuah (right); Group Managing Director of CSL, during the launch of CSL S1 Swarovski Designed Phone, which is the official mobile phone for the Miss Tourism International World Final 2008. The launch was held on my non-working day - Sunday :( 21st Dec 2008 from 1:30pm to 5:30pm at the Digital World, IOI Mall, Puchong.
I left the event about 4 something due to an unexpected incident which one of the crew mistaken me for a non-invited media/guest when i was busy taking these beauty queens photo. I felt very bad cuz the attitude of the crew was a bit rude and not polite. She... (yes, is a she), pulled my bag while i was taking photos (the photo above was the last shot taken at 4:40pm). Come on... i'm one of your invited media, unlike during the earlier session, there were two fake media - attending the launch for the door gift and food!
