RM100,000 cash every week with DiGi Prepaid’s Easy Win Contest

KUALA LUMPUR, 11 April 2008: DiGi Telecommunications Sdn Bhd (“DiGi”) makes it easy for its customers to win RM100,000 a week through DiGi Prepaid’s Easy Win Contest. More than RM1,200,000 worth of cash and free talktime is up for grabs for its prepaid customers over a period of 8 weeks.

DiGi Telecommunications Sdn Bhd’s Senior Marketing and Communications Consultant Nancy Tan said, “DiGi takes ‘easy’ to the next level with this contest where customers can win big effortlessly. This contest, for instance, will see 800 customers winning 1 year of free talktime and 8 more lucky customers winning RM100,000 in cash every week.”

“Customers only need to perform a reload of RM30 and above, which automatically makes them eligible to enter the contest,” she added.

There are two tiers to the contest:

1) Weekly prize of 1 year’s free talktime

· Every 2000th customer who reloads RM30 and above will be shortlisted every week.

· Upon receiving a call from DiGi, just answer 3 simple questions correctly in the fastest time to win free talktime to the value of RM50 every month for 12 months.

· There will be 100 winners every week.

2) Weekly grand prize of RM100,000

· All customers who reload RM50 and above will stand a chance to win the RM100,000 weekly grand prize.

· The winner will be selected through the process described below:

1) A number of which will represent the position of reload for the week will be pre-selected by a third party.

2) Then, the winner is determined when his/her position of reload matches the number, which was selected earlier.

3) He/she will then have to answer 1 question correctly.

· There will be eight winners of the RM100,000 over eight (8) weeks.

Winners will be announced on www.digi.com.my and press advertisements.

DiGi Prepaid will be running fear-themed roadshows at key shopping malls throughout the country over the contest period.to make it easier for customers to reload. The roadshows offer skin crawling fun and games in support of its interesting campaign theme that one doesn’t need to go through tough, daring challenges to win RM100,000.

“DiGi is always looking for new and exciting ways to engage with our customers. For instance, last year DiGi gave away 50 cars in 50 days in celebration of Malaysia’s 50^th birthday. It drew tremendous response,” added Tan.

The DiGi Prepaid’s Easy Win Contest ends 26^th May 2008.